Latest From The Phantom Call
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Sherwin-Williams’ Paint Bucket Blunder and Why Sports Teams Need to Ditch Corporate Greed for Fan Love
In 2014, Sherwin-Williams, through its acquired brand Frazee Paint, thought they’d hit a marketing home run. They plopped a giant paint can in the left-center field of Angel Stadium, promising a cool $1 million to the Angels Baseball Foundation—a charity focused on kids—if an Angels player could smack a home run right into it. It…



















































